Consumer Behavior Analysis Essay Example | Topics and Well Written Essays - 1500 words

Consumer Behavior Analysis - Essay Example Economists have analyzed that all types of goods and services need not be advertized for the purpose of sales. Producer’s decisions to incur advertisement expenses largely depend on the market or industry concerned. Competitive market producers never go for advertisement expenses, like the sellers and producers of potatoes (Yeshin, 2006). When business firms face high monopolistic or imperfect competitive markets then they resort to high advertisement expenses. Personal care products are consumer goods products and its trading involves cut thought competition. Large number of business firms enter in such trading and the major differences between their products is qualitative in nature. Thus while targeting the young generations between 18 to 35 years in U.S.; the company must select an appropriate advertising strategy. A good slogan or message for advertisement is the one that is simple, clear and short. The slogan should be easy so that most of the buyers in the market of dif ferent classes can relate to it. â€Å"Every Man is Unique† can be an appropriate message for the personal care products for young men. This is because personal care products like shaving accessories; face wash etc. helps to keep the looks fresh and good (Pure Health, 2011). The viewer ship ratings of a product largely depend on the popularity of the advertisement slogan. ... Demand for personal care products depends on the tastes and preferences of the consumers. For some buyers requirement of personal care products may be an act of necessary consumption. While for others it may be a type of comfort good. While marketing a range of consumer care products for men in U.S., a seller might have several difficulties to attract the consumers. This is because U.S. exhibits different types of cultures in its society. The culture in U.S. is primarily western in nature but still influenced by African, Asian and Latin American cultures. Thus the company must consider different types of culture in U.S. and carry its business activities. There are also many other cultures in U.S. like Polynesian and Native American cultures. The essay tries to analyze different cultures appeal for personal care products, the three cultures considered are African, Asian and Latin American. Africans in America resemble the Black Culture in the society. They are traditional in their tho ught and firmly follow the heritage and culture of Africa (FROST, 2012). It is empirically found that despite of the global crisis, the industry for toilet soap has remained successful in Africa (FROST, 2012). The Africans create high demand for personal care products. Thus appeal for male personal care products would be high from the Africans in U.S. The demand for male grooming products in Asian countries is rising significantly. Many natives in U.S. are from Asian families. So it can be analyzed that the demand for male grooming products will be good from the Asians living in U.S. Latin American men consider themselves to be good looking. The consumers of Latin American cultures are demand for large quantities of cosmetics in

Capstone Project Essay Example for Free

Capstone Project Essay Introduction The use of network services is increasing the management amount of copper and fiber cabling. This results in an ever increasing workload that must be maintained or reconfigured; resulting in challenges to organizational profitability. One of the challenges that arises is how does an administrator maintain a complex work environment when increased profits, fewer capital and operating resources are limited. One might suggest growing a complex network infrastructure requires operation efficiency with a desire to manage and protect cables without interrupting the workflow for clients. However, given the challenges affecting wireless service providers; maintaining focus and quality are just the fundamentals. The administrator is limited to the organizations profitability and cost variance when determining the best approach. These factors play a role which will likely affect the infrastructure as a whole. It is interesting enough to point out that towards the perspective of a network administrator; an issue should remain dormant and should never happen when the proper implications are set in place. However, because we live in an intractable world the possibility for a scenario is plausible. Capstone Proposal Summary As a volunteer for a network security survey for Aon Corp; the following survey was designed to point out vulnerabilities within the organizational network servers specifically under the surety office location where class mates using workstations were experiencing frustrating issues pertaining to network instability. The survey was intended to identify on whether security implications were required so that an upgrade request may be delivered. A staff meeting was set in place where we  interviewed the client regarding their needs. It is always a good choice to understand the fundamental needs of the client prior to making any changes to the network. After spending several hours brainstorming the client’s demands a solution has been reached. The project setting has been laid out clearly. During my timeframe interviewing the client I have gained the necessary background knowledge to understand my client’s visions building a strong mutual connection. Understanding this connection has entitled me to diagnose the network accordingly. As a part of the survey Aon Corp has several requirements prior to jumping into the project. First it was mandatory to inspect the minimum system requirements of the client machines. In the past latency issues have derived primarily to out of date hardware or device drivers as opposed to a security breach. It is always a wise choice to update these configurations while running the appropriate operating system updates which may all be contributing factors. During the prerequisite stage of the survey the required information is gathered to develop an effective network survey which would alleviate resource constraint. Rational Systems Analysis It is always a wise choice to research similar case studies that may provide beneficial information relating to similar scenarios. I have done as such building my understanding of these scenarios which has a given me some background to my clients concerns. Several user friendly applications have offered me assistance analyzing security loop holes. They are the Microsoft Baseline Security Analyzer (MBSA) and Windows Server Update Services (WSUS). With accordance to the Microsoft website; the Microsoft Baseline Security Analyzer is a user friendly tool emphasized for technicians with a focus on assisting medium sized businesses. The tool focuses on the security state of the network with accordance to Microsoft recommendations providing guidelines and support. The user may download Microsoft Baseline Security Analyzer (MBSA) from Microsoft.com as it is a well-known tool for all IT technicians. Once the tool has been successfully installed the administrator has the ability to scan multiple end users on the local network median. Upon completion of the scan the user is delivered a report highlighting potential threats along with missing updates. Some of these updates may include missing application patches, operations system  updates, and advised the user on whether a Windows firewall is running. MBSA has the ability to examine administrative accounts along with password policies. See Figure A for example. Figure A As technology advances, administrative technicians need to adjust to the challenges ahead. Microsoft Baseline Security Analyzer is a great tool to maintain the integrity of your network infrastructure. Scott Lowe (2004), a Microsoft Certified Systems Engineer, said the following regarding the Microsoft Baseline Security Analyzer: â€Å"Supporting a huge number of Microsoft applications, MBSA can serve you in two ways. First, it will help you keep your servers protected from problems; second, with powerful reporting capabilities, it can help you actually learn why you need to do the things that are suggested so you can make an educated decision as to whether something is an acceptable risk in your environment.† Project Goals and Objectives The objective towards the following project was to initiate a plan to upgrade Aon Corp network infrastructure alleviating latency issues better improving the efficiency and flow of data across the network median. A current unstable network prolonged business growth capacity making it difficult for end users to utilize resources effectively. Without the essential resources company growth was at a bottleneck. Breaking down the goals and objectives for the following project was essential in providing a remedy to the issue, they are as follows: Client must receive a current system image snapshot -Survey of a workstation must be documented -Survey of a server must be documented -Microsoft Baseline Security tool must be run saving each workstation along with the server A scheduled protocol plan must be provided articulating details for the client on overall performance and network stability. Client must be advised of a detailed schematic for preventative measures along with upkeep Client must be given an  instructional manual for managing updates related to the operating system and antivirus software Client must be given an estimate on productivity along with return of investment In order to present the deliverables to the client; a solid fundamental understanding of the clients requirements must be developed. Acquiring a background understanding is essential in order to understand the business process and what the client wants to achieve out of their network infrastructure. Without understanding the big picture the project would certainly fail. Pre-SurveyClientMeeting The goal and objective here was to initiate a meeting with the client to discuss the business orientation and the process relations to their workstations. The clients company being a training institution; certain software was required in order for the firm to achieve their business goals. The applications required minimum system specs in order to run efficiently. During the preliminary phase of the meeting the business model and goals were discussed. Operational hours were taken into consideration as a set schedule was established for performing the survey. As the meeting came to an end a survey schematic was brought to the client’s attention in order to calculate return on investment upon project completion (refer to Appendix 2). The success of the meeting was met and the first objective was complete. Upon the completion of the survey the client was provided with an executable plan laying out the details of the upgrade and preventative measures. However, the full execution will be help outside the Capstone; it will be the key highlight to the success of the business goals. Network Security Survey As a prerequisite to the survey several spreadsheets having been compiled for capturing images of data (refer to Appendix 3 along with Appendix 4). The first document entitles end user computers and second focuses on servers. As for the MBSA scans for each workstation; a thumb drive was used to save the results. Prior to beginning the survey an update was brought to my attention from the client that others may be working on these end-user machines as well. Because of my failure to follow through during the phone meeting advising of the time schedule, I needed to contact the  other administrators advising them of my presence. Fortunately, as I arrived at the designated project site there were many computers to survey. I began to survey the end-user machines not being surveyed. About 3 minutes elapsed for each workstation to survey; running Microsoft Baseline Security (MBSA) took about 11 minutes. Unfortunately, I have missed my goal of reaching the estimated number of computers being surveys as discussed in the preliminary meeting. The survey elapsed more time than I have predicted. On the other hand it was pleasant to know that the other administrators finished their portion of the project just in time before I got to them. Surveying the workstations went according to schedule, however, as I approached the servers several problems aroused. The list of passwords the client provided did not contain the correct characters as I attempted to log into the domain controller. The owner has left the building and was unable to achieve my goal with surveying the servers as planned thus leaving my network security survey incomplete. The following day the owner has been contacted and a scheduled return visit was planned. As the domain controller was surveyed; the security network part of the survey has been successfully completed. Despite the minor issues the survey went flawless; I would have followed through with the client more efficiently if the same scenario would have repeated itself. The desired goal has been achieved and a data image has been captured so the proposal upgrade can be finalized. Proposal Upgrade Preparation The upgrade proposal was designed to contain the following suggestions. Configuration of the Domain controller Configuration of the server Configuration of the workstation Suggestions for Malware/Antivirus Report for ROI Security guide for the end-user Timeline of Upgrade As assumptions defining the network configuration have been made. Unknowingly an assumption was made that the domain controller is established as the default gateway, DNS and DHCP server. I came to understand that their infrastructure was split into four subnets. ISA server was in between the  ISP acting as NAT, DNS, DHCP, and RRAS server. Logically understanding that their domain controller was their default gateway, DHCP, and DNS server; the services were contained on the internal network. Failing to understand the possibility of a network perimeter my assumptions were incorrect. Eventually I was able to complete each task item provided above; a presentation with the client would finalize this portion of the project. The task was completed, however, not within the desired timeframe. Presentation Proposal As the completion of the proposal has been achieved a client meeting has been scheduled. The agenda of the meeting is as follows: 1. Discussing survey results (network state) 2. Hardware discussion / software suggestions 3. Projected ROI and cost 4. Questions 5. Schedule implementation Despite the presentation lasting 2 hours it was a success. Proper planning along with a satisfying network survey were the predecessors leading to this success. The network survey went very smooth and efficient. The proposal was straight to the point and meaningful for the client. As the following goal completed and the deliverables presented to the client project completion has been achieved. Due to the clients satisfactions with the deliverables the project has moved forward to the next portion of the upgrade phase. Project Timeline The timeline of the project was compiled using a Gantt chart from the software Microsoft Office Project 2012. The project plan along with the details are listed in Figure B. As indicated in Figure B, the project time frame was expected to take 238 days.   Several areas took time constraint. First the network survey as previously indicated where I failed to follow through with the client after the preliminary phase of the meeting. This resulted in the client scheduling students on campus on the same timeframe as the survey. Fortunately, there  were enough end-user computers to perform the survey. In time the remainder of the students have left the building freeing up those workstations as well. Forgetting to get a confirmation of the amount of workstations at the preliminary meeting indivertibly resulted in my underestimation of the amount of time it would take to survey the total amount of workstations. The client password list for the domain controllers portrayed to be the only problem I have run into when performing the survey resulting in a setback. Because I have forgotten to request the following information from the client; the survey was setback from the estimated time for completion; resulting in a day setback. Compiling the proposal was another task that was miscalculated. Fortunately, I was able to finalize the project in one day thus keeping the project within the constraints of the timeline. Client satisfaction was the ultimate goal as they were very grateful. It is expected that situations as such will not always go accordingly to plan; however, without the clients support the project would not have gone as smooth. Planning a larger margin while taking a less aggressive attitude at the preliminary meeting would have avoided such issues. Project Development During the preliminary development of the following project, Aon Corps network infrastructure was heading in an unknown direction pertaining to its economic success. Instabilities in their security policy, workstations were exponentially getting slower each day. Students along with testers were losing hope in the integrity of the company. Their mindset was affecting performance along with business profit opportunities. The project I was assigned to revolve around building a business by updating their network infrastructure to a level of efficiency. The concentration of the project focused on performing an upgrade solution that would provide this efficiency to the client. Original snapshots of the network were based in the upgrade proposal plan which was used to optimize the network. The optimal goal of the project was to implement a network infrastructure that would be secure. Just like all problems issues aroused during the progression of the project. Students were scheduled to be in the building at the time of the survey; a work around was developed as I was able to hinder another classroom. Upon completion of the workstations I was able to come back to the student’s  classroom which was cleared. Rearranging the order of the computers that have been surveyed the issue was concealed. Another situation that derived during development happened when I discovered that the client has given me the incorrect domain controller password list which did not contain the server administrative passwords. The lack of the following information would have definitely resulted in the project failing. Rescheduling the visit with the owner has alleviated this scenario. Unfortunately, because of the rescheduling the timeline has been pushed back preventing me from completing the project within the completion period. Anticipating that the network domain controller would be a configured as a default gateway. Assumptions were proven wrong and the configuration process to longer than expected. Due to an ISA server on the network perimeter changes to the configurations proposal had to be made. Creating an ROI report was another unanticipated event that was requested upon the client. Determining the monetary cost was difficult when comparing the proposed and current network conditions. Consequently, changes had to be made to the customer question business survey to assist me in these calculations. Gracefully, the client was able to agree upon these terms. Actual and Potential Effects Majority of the following section will focus on potential effects due to the project being a proposal. The project effects can be conceived by indicating that the client had a clear perspective towards the network infrastructure and how in its previous state it has manipulated business continuity. The client experienced the previous state and was provided with a schematic to the current stable state. Empowering the client with the details providing them with a clear understanding influenced them to take action thus changing their network infrastructure to one that works efficiently. The potential positives to the following plan are as follows. Should the client comply with the proposal providing the solution to their network; they will be rewarded with a network that is optimally configured. This will result in network operating efficiency and business processes will maintain its integrity. Less classroom interruptions will arouse related to workstation issues. Students taking tests will be less frustrated due to server crashes along with workstations. Customer  confidence in Aon corp will increase. The potential of business growth will result from the following project. There will be an ease of urgency related to network related issues. The organization can now focus on its business model focusing on their clients. Conclusion The capstone portrayed to be exciting yet challenging providing to be rewarding as well. In terms of goals and objectives I believe that it was successful. Client satisfaction has been achieved as each goal and object has been delivered. The reason why it was so successful and effective is due to the methodical planning prior to the initiation of the project. The necessity of preparation along with the preliminary client meetings has given me the fundamental understand on how to start building the project. Building a plan has given me an effective tool to deliver the clients expectations. Attention to detail along with effective communication were advantage points that designed an effective proposal. The client was efficient in being proactive by understanding the problem at point and expressing their concerns. Together a proposed plan has been derived that would act as a roadmap to that optimal network infrastructure. Flexibility and client patience played an important role during the hiccup moments of the project. The ability to determine alternative routes in an event of hitting a wall is essential to the success of any project. As the project manager it was my pleasure to achieve the client’s deliverables along with the satisfaction that they truly deserve. References Keystone Strategy, Inc Study (2005). Why IT Matters in Midsized Firms. Retrieved January 31, 2007 from http://www.key inc.com/it_matters.shtml. Lowe, Scott (2004). Verify security settings on Windows XP using Microsoft Baseline Security Analyzer 1.2. Retrieved June 23, 2007 from http://articles.techrepublic.com.com/5100-1035_11-5221961.html. Microsoft (2007). City of Stratford Brings Down the Curtain on its Legacy System with Server Upgrade. Retrieved June 23, 2007 from http://www.microsoft.com/canada/casestudies/cityofstratford.mspx. Microsoft (2007). Microsoft Baseline Security Analyzer. Retrieved June 23, 2007 from http://www.microsoft.com/technet/Security/tools/mbsahome.mspx. Microsoft (2007). Windows Vista Capable and Premium Ready PCs. Retrieved January 31, 2007 from http://www.microsoft.com/windows/products/windowsvista/buyorupgr ade/capable.mspx. Sherman, Erik (2007). Investing in IT for a Competitive Edge. Retrieved January 31, 2007, from http://www.microsoft.com/business/momentum/content/article.aspx?c Appendix 1: Capstone Competency Matrix The graduate responds appropriately to diversity issues in the workplace. Implements an intuitive understanding of cultural and religious backgrounds; open to opinions in an attempt to understand diverse perspectives within the organization. Upper Division Collegiate Level Reasoning and Problem Solving The graduate analyzes open-ended problems by learning about the problem and evaluating the accuracy and relevance of different Quality control is effective at determining common occurrences in issues; therefore, updating rules/protocols alleviate the issue at point. Upper Division Collegiate Level Reasoning and Problem Solving The graduate recognizes the value of critical thinking in identifying and understanding the underlying structures of disciplines and professions. Organizational issues are indifferent each day; critical thinking along with brainstorming are essential in order to research a resolution to problematic issues. Upper Division Collegiate Level Reasoning and Problem Solving The graduate demonstrates effective presentational communication strategies in a given context. Applies trial  and error to mimic the problem; then applies extensive research in reaching a solution to the issue. The research along with the problem is then logged as evidence for future claims. Language and Communication The graduate applies foundational elements of effective communication Communicates effectively in a stressful environment providing attention to detail. Language and Communication The graduate demonstrates effective presentational communication strategies in a given context. Evaluates graphical representation software to determine a flaw or an instability in performance/security of the organization. Security The graduate identifies and discusses basic concepts of security and security threats, and recommends security procedures. Implements a secure environment for each individual client PC; educating users on the importance of potential threats to network security. Security The graduate identifies security needs and recommends appropriate security practices for network infrastructure. Educates staff on the importance of implementing sufficient tools and policies in an attempt to protect the integrity of data crucial to the organization infrastructure.

Effectiveness of self instructional module in immunizations

Effectiveness of self instructional module in immunizations Abstract Immunization is the one of the most important and cost effective strategies for the prevention of childhood sicknesses and disabilities and it is a basic need for all children. Seven killer diseases causes a major threat to children and this decreases the health status and making them more vulnerable to infectious disease. The major cause for death is vaccine preventable diseases such as neonatal tetanus, measles, TB, diphtheria, pertusis, polio and Hepatitis B. Infectious diseases are now the worlds biggest killer of children and young adults. They account for more than 13 million deaths a year one in two deaths in developing countries. The present study objective was â€Å"to evaluate the effectiveness of self instructional module.† The Pre- experimental one group pre test and post test design was adopted. The sample of 100 mothers of under-five children selected by convenient sampling technique. A structured knowledge questionnaire was adopted to collect the data from the samples. Descriptive and inferential statistics was used in data analysis. The result of study shown that there was significant difference in the mean post test score. The findings reveals that pre test and post test mean knowledge of mothers of under-five children regarding vaccine preventable diseases is 8.5(SD+3.95) and 16.33(SD+4.79) respectively. Post test mean knowledge score higher than pre test mean score. The‘t’ test value was 12.54 which was significant at 0.05 level. Hence it is concluded that the self instructional module was effective to increase the knowledge of mothers of under five children. This study recommends that similar study can be undertaken on large sample to generalize the findings. Study can be done to assess the knowledge, attitude and practice of nurses regarding vaccine preventable diseases. Keywords: Self instructional module, knowledge, vaccine preventable diseases, mothers of under- five children. I. Introduction Children are fortunately being recognized as people in their own right with their special requirements. Quality survival of the human race depends on provision of adopt care to his vulnerable population in their formative and developmental life years. Therefore Health services for children should be aimed at improving the future quality of human resources of the nation by enabling as many children as possible to reach adulthood with their potential uncompromised by illness, environmental hazards, or unhealthy lifestyle. According to WHO â€Å"Health is a state of complete physical, mental, and social wellbeing and not merely absence of disease or infirmity In India diseases like guinea worm, small pox has been eradicated since 1947 and now poliomyelitis is near to eradicate. In developed countries like in India 68 out of 1000 under-five children were dying each year and another 5 million were disabled by infectious diseases. The vaccination of children against infectious diseases (tuberculosis, diphtheria, pertusis, tetanus, poliomyelitis, measles and hepatitis B) has been a cornerstone of the child health care system in India. As a part of the National Health Policy, the National Immunization Programme is has been implemented on a priority basis. Awareness building about immunization of children, who are under five years of age, provides a sense of responsibility towards the need of the children and their protection. The involvement of mothers in immunization programme help in reduces seven killer diseases. Those mothers who are living in tribal and rural areas mainly ignore the immunization and they do not vaccinate their children. Some mothers have misconception about immunization and they believe their children can catch diseases if they immunize their children. To prevent seven killer diseases it is necessary to screen every child for immunization, coverage opportunities; otherwise full immunization coverage may not be possible. Delayed immunization is associated with low socio-economic status, female illiteracy, lack of knowledge on Vaccine Preventable Diseases as recommended by Universal Programme Immunization (UPI). II. Review of literature A comparative study was conducted to estimate the vaccination coverage level of children aged between 19-35 months living in rural and urban area in Kolar District of Bangalore. The result of study revealed that Statistically significant differences in vaccination coverage levels between the rural population and their urban counterparts were determined for individual vaccines and vaccine series as evidenced by 28% of the children were covered by immunization residing in rural areas whereas 46% were covered in Urban area. The study recommended that health care personnel need to execute the awareness among the needy population of the Kolar District. A study was conducted upon improving status of underfive children through awareness and knowledge of mothers regarding vaccine preventable diseases through health education messages and compare them with those without intervention. An increase of 19 % to 22 % increase was seen in the utilization of vaccination. The mother’s knowledge increased in the follow up from 60 % to 76.5% and the immunization status increased significantly from 46.5% to 75 % after the intervention. The surveys show that the health education messages significantly increased the vaccination status of children of under five years. A study was conducted to assess the knowledge of caretakers of underfive children in a pulse polio immunization booth in the Delhi. A semi –open-ended questionnaire was used. Study results showed that Only 252 (37.0%) respondent correctly answered, 176 (25.8%) gave a wrong answer while the remaining 37.2% gave no answer. While 268 (39.3%) knew at least of four diseases covered by universal immunization programme, only 23.9% knew all four diseases. The researcher concluded that immunization status needs to be improved by educating mothers and caregivers regarding immunization. A quasi experimental study was conducted to evaluate the effectiveness of structured teaching programme (STP) among 50 mothers of underfive children in selected paediatric hospital, Pondicherry. A closed ended questionnaire was used to collect the data followed by intervention of STP. The study finding shows that the post-test knowledge score (22.73) was higher than the pre-test knowledge score (12.78). The study claimed that STP is effective to enhance mother’s mother knowledge regarding the importance of immunization. The study recommended that nursing personnel should continue in health teaching approach especially to the health problems which can be prevented. III. Purpose of the Study: The purpose of the study was to evaluate the effectiveness of self instructional module regarding vaccine preventable diseases among the mothers of under-five children; this is achieved by one group pre and post test knowledge score obtained by the subjects under the study. This study also obtaining answer to research hypothesis. IV. Methodology: A Pre- experimental research design with one group pre test and post test design, to measure the effectiveness of self instructional module. The study was conducted at selected areas in Tarn Taran. Subjects were selected by convenient sampling technique. Structured knowledge questionnaire was used to collect data. Part-I: Socio demographic variables. This part is consist of variables such as age, educational status of mothers, type of family, occupation, religion, family monthly income, no. of children and source of information. Part-II Structured knowledge Questionnaire: It consists 36 items of objective type questions related to knowledge on vaccine preventable diseases. Each item contains four alternative responses. The knowledge questions are chosen from seven common vaccine preventable diseases likely, Tuberculosis, Diphtheria, Measles, Polio, Tetanus, Whooping cough and Hepatitis B. All the items were given equal score. Each correct answer was given a score of 1 and wrong answe rs a score of 0. Thus maximum score was 36 and minimum score was zero. The questionnaire was prepared in English and Punjabi languages. Reliability of an instrument is the degree of consistency with which it measures the attribute it is designed to measure. The reliability of the tool was assessed by collecting data from 10 mothers of under-five children from selected areas in Tarn Taran. The reliability of structured knowledge questionnaire was computed by Split half method i.e by calculating co-efficient correlation first and then by applying Spearman Brown prophecy formula. The reliability of structured knowledge questionnaire was 0.96 and thus found to be highly reliable. Ethical clearance had been obtained from ethical committee, prior permission for conducting the research was obtained from Municipal Corporation of District Tarn Taran and informed consent was taken from mothers of under-five children. The data was analysed by using descriptive and inferential statistics. V. Data Analysis Section A: Analysis of Socio -Demographic characteristics of the samples Table 1: Frequency and Percentage Distribution of Demographic Variables Table no.1 indicates the Majority of subjects 37% are in the age group of 21-25 years, about 25% were in the age group of 30 years. About 36% mothers were secondary educated, 24% were primary educated and minimum no. 20% were Graduate and another 20% respondents were of post-Graduate. Majority of subjects 30% were house wife, 26% were non-government employee, 24% were government and 20% mothers were self employee. About half of respondents were 47 % belong to Sikh religion, 32% were of Hindu, 14% mothers were Christian and 7% were belong to other religion. Majority of mothers 60% were belong to nuclear family and other 40% belong to joint family. 38% subjects were in the family income group of >15000. 26% were in the group of 10000-15000, 20 % were comes under the group of 5000-10000 and minimum number of subjects 16% belongs SECTION B: To assess the level of knowledge regarding vaccine preventable diseases among the mother of under five children before and after self instructional module administration. Table 2(a)Grading the knowledge of samples regarding vaccine preventable diseases in pre-test.N=100 The above table 2(a) shows that most of the of samples 76% had inadequate knowledge, 24% of samples had moderately adequate knowledge regarding vaccine preventable diseases and there was no adequate knowledge samples regarding vaccine preventable diseases. Table 2(B): Grading Of Knowledge Regarding Vaccine Preventable Diseases Among Mothers Of Under-Five Children In Post Test N = 100 Table 2(b) shows that most of the samples 67% had moderately adequate knowledge, 16% of samples had adequate knowledge and 17% of samples had inadequate knowledge regarding vaccine preventable diseases in post-test. SECTION C: Table 3: Mean and standard deviation of pre test and post test knowledge regarding vaccine preventable diseases among samples. Table 3 shows that mean score of pre test and post test of samples regarding vaccine preventable diseases is 8.55 (SD + 3.95) and 16.33 (SD + 4.79) respectively. Post test mean score was higher than the pre test mean scores the‘t’ test value is 12.54 which was significant at 0.05 level as (p>0.05). SECTION D: Association Between The Post Test Knowledge Sores And Selected Socio Demographic Variables TABLE-4: Analysis of Association between the post test knowledge sores and with selected socio demographic variables Table 4 shows that the association between post test knowledge score and socio- demographic variables such as education, occupation, no. of children and type of family of mothers of under-five children found significant as calculated values greater than table values at the level of (0.05). The association between knowledge score and the socio- demographic variables score of mothers, religion, family monthly income and source of information found non significant as the calculated value is less than the tabulated value at 0.05 level of significance. VI. Limitation and Research Needed The size of the sample was 100; hence it was difficult to make broad generalizations. No attempt was made to control extraneous variables. This study recommends the following further research. The study can be replicated on large samples for wider generalization Comparative study can be done on knowledge among urban and rural mothers regarding vaccine preventable diseases. Study can be done on the knowledge of health personnel regarding vaccine preventable diseases. A study can be done to assess the knowledge, attitude and practice of nurses regarding vaccine preventable diseases. VII. Conclusion As good health is very important for each individual and knowledge regarding v

Billie Holiday Essay -- essays research papers

To understand the controversy that Billie presented one must first go to the root or source of such controversy and examine Billie's childhood. Billie was born Eleanora Harris to her father Clarence Holiday and mother Sadie Fagan who were just fifteen and thirteen years old, respectively, at the time (A 91). Born between 1912 and 1915 in Baltimore, the date unsure, Billie grew up without her father, who moved away early on in her life. Billie and her mother used to fight a lot, when her mother was around. Much of the time Billie was left in the care of relatives or friends, many of whom were unloving (E). Billie's relationship with her family was very weak, as Billie throughout her life and career never or rarely got family approval or recognition (W 13). The extent to which Billie did not get along with her family is evident as she was chastised for her grandmother's death at the age of six (E). The turmoil within Billie's family was manifested when Billie commented later on in life that "As far as I'm Concerned, all the Fagans are dead" (W 14). This made her family very mad and lead to their further abandonment of Billie. Aside from the superficial tension between Billie and her mother, they did their best to remain loyal to one another and provide for each other (W 201). As Billie grew older, life grew harder and reality slowly became more and more real for her. At age 10, Billie was raped, further strengthening Billie's image of reality. As Billie grew old...

Netflix’s business model Essay

Analysis part Question 1 In its competition with Netflix, where did Blockbuster go wrong? How was the use of customer data a key differentiator? How might Blockbuster have better positioned itself against Netflix? Answer 3 things that Blockbuster goes wrong are: 1. Slow & Inadequate Response â€Å"No Late Fees† program was misleading â€Å"Total Access† program was not well integrated – customers had to maintain separate accounts for the Web-based system and the store. 2. Structural Issues Stores were franchise-based and Web site was maintained by corporate Capex requirements for starting a separate Web-based logistics system to deliver DVDs by mail 3. Lack of Information Systems Lack of knowledge about its customers’ preferences and behaviors Lack of an appropriate CRM system Question 2 What are the core competencies of Netflix’s current business model (primary DVD-by-mail with an online component)? Assess the value of Netflix’s business as described in the case Answer Core competencies of Netflix’s current business model 1. Flexibility †¢ Subscription model – no late fees! †¢ Customers could rent and watch movies on their own schedules 2. Selection and Logistics †¢ No physical stores †¢ Allowed deep selection in a wide variety of genres 3. Convenience †¢ Mail delivery obviated the need to drive to bricks-and-mortar stores †¢ Queuing system on Web site allowed customers to have a constant flow of movies 4. Customer Insight †¢ Cinematch collaborative filtering algorithms aided the discovery process – better customer experience †¢ Recommendation system and analytics allowed deeper understanding of customer trends, which let Netflix adapt better and more quickly Question 3 What effects will the rise of the VOD market likely have on Netflix’s business model? How does VOD threaten Netflix’s business? What opportunities does it present? For opportunities, Netflix has ability to license its platform, be the benchmark in movie streaming and higher impact of Netflix’s existing CRM system. Therefore, Netflix has to shift organizational focus from logistic efficiency to technology excellence and need to invest in owning a platform to provide the service In terms of threats, the current physical distribution channel will become a liability and competitors like Apple, which has the know-how to sell online and holds a huge customer database and brand equity, will become a threat. Then, Netflix need to shift investment from logistics to technology, continue to build the Netflix brand as an instant provider of movies from studios to customers’ homes and to invest in customer loyalty and CRM solutions Question 4 Which of Netflix’s current competencies can it best leverage as a competitive advantage in VOD? Which might be liabilities (refer to the comparing value drivers in the Video Rental Market) Netflix has three core competencies to succeed in VOD market which are wide selection, brand equity and customer relationships and recommendation tool and customer knowledge. However, there are weaknesses for Netflix in moving toward VOD market, the warehouse and facilities and employee overhead will threaten Netflix in term of cost since Netflix will rely heavily on technology. Question 5 What kind of partnerships should Netflix prioritize: partnerships with content providers or with hardware/device manufacturers? Partnership Prioritization: Parallel Tracking  Netflix should not limit itself; goal is to be a service provider, not a content producer or a hardware manufacturer. Don’t compete in areas where Netflix is at point of parity; compete where Netflix has advantages. Roll up Roku effort under umbrella of device partnerships; devote resources across all initiatives evenly. Becoming the service provider and content recommender on all cable platforms is a top priority. Assume that movie studios and other content producers will want to distribute via Netflix; it is in their best interest. 1) Competition between Netflix and Blockbuster  (where Blockbuster goes wrong): The case revealed that in general without doubt Netflix was much more stronger than Blockbuster. Netflix could carry a much larger quantity and diversity across genders and at the same time Blockbuster was constrained by physical limitations imposed by its bricks-and-mortar stores, generally limited its selection to mainstream titles. Furthermore, Blockbuster made very big inconvenience for the customers who wanted to keep the movies longer time (because it limited rentals from one to five days). Moreover, customers had to pay additional amount of money (a fee) if they returned a video late. Blockbuster’s pricing model meant the customers had to pay each time they rented a video, while Netflix charged a flat subscription and were allowed to rent one to five DVDs at one time with no limit on how many could be rented in a month or no due date. Therefore, Netflix’s pricing schemes gave customers a greater flexibility comparing with Blockbuster’s pricing which was not so attractive for current customers. Also, Blockbuster could not offer for its customers one of the main things in business world – the flexibility , because it was constrained by inventory at its stores, but Netflix was strong enough to provide flexibility for customers. The problem was that main focus of a business model was based not on inventory warehouses what had negative effects for customers limiting them on keeping movies as long as they wanted to have them. However, †no late fee† program , the one Blockbuster was using, later, was also not so successful for the company as it was expected. And finally, the latest one,†¦

Communications Coordinator Essay

As the Communication Coordinator for this national drug manufacturer, today we will need to brainstorm and discuss how we will address the negative effects that our medication are causing to the public. The local news has already started a witch hunt by allegedly reporting that one of our local officials has suffered from adverse side effects from our medications. How can we address the public regarding this issue without losing business and the trust we created with our investors and our consumers? In today’s meeting we will decide which communication tactic is the most suitable for this situation, while making sure that we stay within the HIPPA guidelines. We will start by discussing the advantages and disadvantages of using traditional media. Traditional media can include newspapers, magazines, radio, and television. There are some great advantages n whey these media outlets would be great in reaching our audience regarding this health scare. Two great traditional methods are newspapers and magazines; they can help because we can be precise and explicit when discussing our issues. Additionally, these methods would provide use with a permanent record of our attempt to reach the public (Advantages and Disadvantages of written communication, 2012). Two other good traditional methods are radio and television. These methods are great because they are very cost effective and will allow us to reach our audience directly and will allow us to show emotion and concern regarding this matter. All of these methods seem like they would work but there are disadvantages with sticking to traditional media outlets instead of using electronic or social media sites. Some valid concerns we have with using electronic or social media sites. Some main concerns we have with using traditional media is that it can only reach a limited amount of people and we are restricted to a small scope of listeners and readers. In addition, feedback is not immediate like electronic or social media sites.